Influencer Engagement Agreement

Are you a social media influencer or looking to engage one? Social media engagement is now a multi-million dollar business (think The Blonde Salad!) and it will be wise to put in place some basic documents to ensure that things are managed well. Unlike a traditional agreement, an influencer engagement agreement must also cover the following aspects:

  • Public relations management
  • Non-disparagement and management of social media conduct
  • Third party IP use
  • Recourse for defamatory content and false accusations

Other than the above, you may as part of your social media business want to prepare the following as well:

  • Preparation of publicity statements and certificates in a ‘worst case scenario’
  • Preparation of take down requests
  • Preparation of warning or cease and desist letters





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